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E&J Gallo Have Now Made A Wine Aimed At Men
The Californian wine makers E&J Gallo think they have spotted a gap in the market and have made a wine range aimed at men.Wine has long been considered a market dominated by women but Gallo feel with good marketing they can cut out a male niche. The launch of the new range comes after news that they will be cutting back on their volumes of wine production in 2009 by taking part in less discount offers by retailers. Instead they aim to provide more sturdy "reliable" red and white wines that people can buy and know exactly what they will be getting.
The range, which is aimed at 35-65 year olds and is called 'Redwood Creek' is hoped to appeal to men who like the outdoor lifestyle.It will look to go after the type of people they class as 'active in nature' rather than the heavily active or extreme sports sectors.Camping, hiking, hunting and fishing are all activities that Gallo has cited as inspiration for their new product. They have already created links with the woodland trust, the Californian Tourist Board,Riedel Glasses and clothing label ‘Regatta’. The method of partnering with other strong companies is a tactic that has worked well in the States and they hope this will carry over the UK.
The new range of wines includes a simple Chardonnay and a couple of reds, a Merlot and a Cabernet Sauvignon. Iain Newell marketing director for Europe has suggested the new wine charms the very soul, with a rugged quality and a rich taste. “They will be everything you associate with nature and activity” Newell says, “freshness, passion and full flavours” are all qualities that this wine processes. A great deal of research was put into investigating the market and developing the products and early feedback from the US suggests they could be on to something.
what happens to the sperms upon release into the female organ system and fertilization does not take place?
they die after about 36-48 hours and are passed out of the body with the woman's daily vaginal discharge
Avon CEO's ouster was her own idea (Money)
A source close to the situation says that it was Andrea Jung herself who
proposed splitting her job into two distinct roles.
By Beth Kowitt, writer
FORTUNE -- Andrea Jung is out as CEO of Avon, but she'll remain a presence at
the troubled cosmetics company -- for now. The company announced yesterday
that in 2012 it will split the CEO and chairman roles, with Jung staying on as
executive chairman once MORE
"RIP to FEMALE EMCEES" Eternia & MoSS - Road to Release EP#11 feat. MC LYTE & JEAN GRAE
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